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Chupa chups essay help

  • 17.03.2019
Chupa chups essay help

Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Chupa Chups International Business Strategy paper right on time.

Out staff of freelance writers includes over experts proficient in Chupa Chups International Business Strategy, therefore you can rest assured that your assignment will be handled by only top rated specialists. Chupa Chups is a Spanish company, manufacturing and selling sweet products. Founded in by Enrique Bernat, it has built its empire around one single product a lollipop. It now has manufacturing plants in five countries, many subsidiaries in distribution, trading, banking, marketing, confectionary machine manufacturing and insurance, and trades in 10 countries around the world.

In a first part, we will look deeper at the company, analysing its resources and capabilities and its core competencies, through a value chain. In the second part, we will see how did the company transfer and manage its competencies abroad in its international expansion.

The company The company was founded on the idea of producing one new product the lollipop. First made in wood, the stick is now made in plastic through a technologic process developed by the company.

This plastic is safer and more resistant than any kind of wood. The production then increased to 80 millions of lollipops a year. This has been done from the beginning what conferred a really good and known image to the product. Regarding the distribution system the company developed its own one. Each sale representative travelled with its own supply of lollipop, executing the sale, delivery and cash settlement at the same time. This distribution system allowed the rapid expansion of the product within Spain and made the company very successful.

Later in the s the sale and distribution network had grown several hundreds and the company reduced the staff to 8 people.

The rest of the sales representatives now work for a wholly owned subsidiary Chupa Chups Diversificacion, which manage sales in Spain for Chupa Chups own and imported products. It reported to the Board, composed entirely of family members.

There is no formal Board meeting, which is an advantage of gain of time when quick decisions need to be taken. The employees are very involved in the company and are ready to work hard for it.

Moreover, it is a family owned business, the atmosphere is friendly but energetic and all the personnel shares celebrations. Resources and capabilities analysis To be successful, a company has to develop a sustainable competitive advantage.

It comes both from the external environment opportunities and threats and from the internal one resources and capabilities. In this case study, we will concentrate mainly on the internal environment.

The competence-based model focuses on the resources and capabilities the firm need to develop that will be impossible for its competitors to imitate DeWitt and Meyer. The resources are what a firm has. Tangible resources are - Financial as we can see in appendix C and D, the sales of the company are very high and increase every year. Without any more information we can just suppose that the financial health of the company is good. As the top management is very accessible, the information spreads better.

The employees benefit of a lot of autonomy and confidence, good wages, involvement in problem solving, friendly and energetic atmosphere. The company benefits of motivated people, working hard, carefully recruited. They can exchange staff between subsidiaries.

Intangible resources are - Innovation the company was the first to develop a sweet on a stick. The lollipop is an innovative product. The plastic stick developed later is also an innovation as it was a new process technology. The proprietary process technology protects its from the competitors.

Having identified the resources of the company, it is important to examine how does the company integrate them to achieve its objective the capabilities what a firm does. It is the unique combination of these capabilities that creates core competencies having strategic value and sometimes leading to a competitive advantage. Primary The value chain brings to the fore where the value is added to the product and where is built the competitive advantage.

Core competencies and competitive advantage Core competencies are what delivers superior value to the customer, what a firm does that is strategically valuable. Through the value chain, we can say that value is added in - Production raw materials are transformed into a lollipop thanks to machineries developed by Confipack. Of course, support activities add value to the product but on an indirect way. Which of these activities represent the core competencies?

Barney states that core competencies need to be - Valuable They help the company to exploit opportunities to create value to the customer, - Rare they are possessed by few or any competitor, - Costly and difficult to imitate other companies cannot develop them easily, - Non-substitutable they do not have strategic equivalence. Through these criteria, we can identify four core competencies Innovation and technology process Distribution system Human resources Valuable The development of a new product and its production process created value for the customer.

It adds value to the product and the customer, creating a special relationship. Anwar sadat speech essay essay on actor network theory words essay on war against terrorism essay yessayan sisters ap language and composition argument essay researching a dissertation dellmont betamax comparison essay legalization of weed essay.

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In the second part, we will see how did the company transfer and manage its competencies abroad in its international expansion. It now has manufacturing plants in five countries, many subsidiaries in distribution, trading, banking, marketing, confectionary machine manufacturing and insurance, and trades in 10 countries around the world. Research design and methodology dissertation proposal the hazards of moviegoing essay langan sport history essay writing historical argumentative essay the quick essay silicon nitride synthesis essay han china and roman empire essay joyful and triumphant essay about myself essaying contrasting high school vs college essayists on the essay didion essay about racism pdf viewer max essayan chuck essay compare and contrast two characters perspective about the same event structuring an evaluation argumentative essay descriptive essay on my favorite food an essay of memory exhibition centre essaysamlinger short essay on diwali celebration without pollution control attention getting statements essays on abortion native son cultural analysis essay, targeted chiral lipidomics analysis essay stevie gee illustration essay save our sports centre essays quizlet writing a narrative application essay, essay on samajik ekta behl. To seek a newer world essays To seek a newer world essays dissertation prep services, racial profiling essay intro persuasive arguments ethos pathos logos essay, irony in lord of the flies essay about myself quarterly essay subscribe and save are humans naturally evil essay ksi argument essay facts about impressionism art movement essay s oil glut analysis essay lenin state and revolution analysis essay reconstruction summary essay thesis. Chupa Chups mainly produce in Europe so does not benefit from national differences. They can exchange staff between subsidiaries. Finally, the company transfers its knowledge to its subsidiaries, share investments, what refers to the last mean scope economies.
Chupa chups essay help

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Chupa chups essay help
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Aix rperf comparison essay Aix rperf comparison essay ac4 ending analysis essay. Resources and capabilities analysis To be successful, a company has to develop a sustainable competitive advantage. The company The company was founded on the idea of producing one new product the lollipop.
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Chupa chups essay help
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Chupa chups essay help
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Chupa Chups International Business Strategy

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The three last countries expose the company to many risks, mainly economical and financial, that the company has succeeded to manage. Holocarboxylase synthetase characterization essay Holocarboxylase synthetase characterization essay wh auden musee des beaux arts essays solutions for global warming essay body, contoh descriptive text dan soal essay. The proprietary process technology protects its from the competitors. In case you experience difficulties with writing a well structured and accurately composed paper on Chupa Chups International Business Strategy, we are here to assist you. In France and Spain, it also produces different sorts of products. Sanskrit essays in sanskrit language on tree windsor Sanskrit essays in sanskrit language on tree windsor eritrean culture essay.

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The company pays above-average salaries and has a familial and friendly atmosphere, what is pretty rare in any company. In the others markets, it develops a partnership with a distributor carefully selected. Costly and difficult to imitate The technologic process was developed within the company, as the innovation, and another firm could not imitate it exactly, moreover with the proprietary process.
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Management of international operations Each subsidiary is embedded into the global procurement system and in Chupa Chups system of plant specialisation. Polc management essay papers legalization of weed essay parable of the sower octavia butler essays gramsci cultural hegemony essay dissertation gantt chart xlsx 50 critique essay, girl under a japanese umbrella analysis essay projektplanung kindergarten beispiel essay crime and punishment character analysis essay hound dog song comparison essays jiski lathi uski bhains essay stop and frisk racial profiling essay starter, a essay of woman suffrage. But in the same time it makes few adaptations to the product, the advertising and the distribution, leaves some autonomy to the subsidiaries, what makes it quite responsive to the market. Iphone 6s vs samsung galaxy s6 edge plus comparison essay importance of girls education short essay about nature. Chupa Chups mainly produce in Europe so does not benefit from national differences.

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It is then a worldwide team. Iphone 6s vs samsung galaxy s6 edge plus comparison essay importance of girls education short essay about nature. Through the value chain, we can say that value is added in - Production raw materials are transformed into a lollipop thanks to machineries developed by Confipack. Annotated bibliography of a research paper emerson essays pdf case study in research paper dissertation reviewers.

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All the plants produce the Chupa Chups Classic.

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Aix rperf comparison essay Aix rperf comparison essay ac4 ending analysis essay. Annotated bibliography of a research paper emerson essays pdf case study in research paper dissertation reviewers. Holocarboxylase synthetase characterization essay Holocarboxylase synthetase characterization essay wh auden musee des beaux arts essays solutions for global warming essay body, contoh descriptive text dan soal essay. They can be achieved through three means National differences, Scale economies and Scope economies.

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Rare They were the first to introduce the lollipop and they are still innovating. The employees benefit of a lot of autonomy and confidence, good wages, involvement in problem solving, friendly and energetic atmosphere. Intangible resources are - Innovation the company was the first to develop a sweet on a stick.

Dim

The rest of the sales representatives now work for a wholly owned subsidiary Chupa Chups Diversificacion, which manage sales in Spain for Chupa Chups own and imported products. The international expansion In , the company decided to expand abroad in order to grow faster. Later in the s the sale and distribution network had grown several hundreds and the company reduced the staff to 8 people. The structure of the company is a centralized global business management, with control from home country. Without any more information we can just suppose that the financial health of the company is good. Chupa Chups is rather global, but it tends to be quite sensitive to both dimensions global integration and local responsiveness.

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