Some are obvious and clear while others are not more complicated and hidden. With people constantly on their phones, social media marketing and content marketing are two extremely important tools to increase your access to customers and solidify yourself as a subject matter expert on the payments industry. The best part? By building relationships through Facebook, Twitter, or a blog, you can communicate in more ways than one and create better access to yourself for your customers.
With content and social media marketing, there is more access to qualified leads, more channels to sell products, and lower costs to acquire customers. Utilize Proper Negotiation Techniques A skilled negotiator is concerned with finding the right solution or product that is satisfactory to both parties involved, reseller AND merchant. To be an effective negotiator, you need to ask the right questions, be patient, and be prepared. Keep the Customer For Life The relationship with the customer does not just end once they have signed the contract.
VARs need to put in a lot of face time, showing customers how to optimize their payment technology. Take on more of a consultancy role. Have a Clear Sales Message Gather information, define your value proposition, and prepare the right materials to give the best and strongest possible message to your potential customers.
In addition, specialization in specific industries and how they utilize services and solutions, as well as specialization in different aspects of technology, can open new lines of business.
Using cloud services once again to provide an example, cloud orchestration points the way to a VAR business plan component. This would be where VARs provide solutions for cloud deployments. The first stage would be to help clients figure out how to connect the technical processes to the available technology solutions. The second stage would be helping them connect applications to automate tasks.
VARs have the advantage of knowing how customers are actually experiencing the product and about their individual use cases.
That can be the basis for specialization in cloud services support via security solutions and planning. The close tie between education and sales potential is undeniable. This is about first ensuring that you and your staff avail yourselves of all of the product training and certification opportunities that the partner makes available.
As a major part of this training, VARs must determine their approach to certifications that the partner provides and what it entails to achieve them from a time, cost, and benefit standpoint. In addition, your current and potential clients will need educating on the solutions that your new partner provides, so VARs will need to create an external program approach to training.
That means that VARs must create resources that are directly available and targeted to existing and potential clients.
As a Premier Reseller, it works directly with Dragon Systems to develop marketing plans and provide support and training for all Dragon products in exchange for a regular supply of leads, referrals, and sales consulting. When are they planning to implement? Finding out the problems that potential customers are attempting to solve is the next important step after identifying your target customers. This is where the knowledge of the needs of your clients within the market that you serve comes into play. A Value-Added-Reseller Business Plan for Success August 23, Essentially, VAR success no longer lies in the ability to provide products to clients by being able to bundle software and hardware packages that enable end-to-end solutions across the business or the enterprise. Clearly Identify Your Customer It is important to find out who would most likely buy each product you offer.
In addition, your current and potential clients will need educating on the solutions that your new partner provides, so VARs will need to create an external program approach to training.
In addition to the software, Crest will sell the inventory data collection hardware that will operate the software. The first stage would be to help clients figure out how to connect the technical processes to the available technology solutions.
Cloud, mobility, the IoT, big data, and other technology shifts will continue to evolve. Now cloud computing is changing that, and VARs must adjust their business model to respond. The voice recognition software consists of large vocabulary speech products that accepts voice input to a Microsoft Windows based personal computer to run commands and produce text.
As product margins decline and competition among solutions providers intensifies, VARs have looked to managed services as a source of recurring revenue and improved profitability.